Why this matters: For plumbers, electricians, HVAC techs, and other home service pros, that first impression often happens in Google’s “Map Pack.” If you’re not showing up there, you’re invisible to the majority of ready‑to‑book customers.

The Map Pack Advantage

The Map Pack is the set of three local business listings that appear above organic results when someone searches for a service near them. It’s prime real estate—high visibility, click‑heavy, and mobile‑friendly. For home service businesses, winning a Map Pack spot means more calls, more leads, and less reliance on paid ads.

Ranking Factors in 2025

Google’s local algorithm keeps evolving, but the big levers this year are:



• Google Business Profile (GBP) Optimization – Complete, accurate, keyword‑rich profiles win.
• Reviews & Ratings – Volume, recency, and response rate all influence trust and rank.
• Proximity – Google prioritizes businesses physically close to the searcher.
• Relevance – Service categories, descriptions, and content that match search intent.

Quick Wins You Can Implement Today

• Add Fresh Photos Weekly – Before/after shots, team photos, and project highlights.
• Use the Q&A Section – Seed it with common customer questions and clear answers.
• Dial In Your Service Categories – Make sure every relevant service is listed.

Pro Tip: Track Your Map Pack Rankings

Use a local rank tracking tool that shows results from multiple ZIP codes—not just your own. This reveals your true visibility footprint and helps you spot areas where you’re slipping or surging.

Get Your Free GBP Visibility Audit

Want to know exactly how your business stacks up in the Map Pack? I’m offering a complimentary Google Business Profile audit—you’ll get a clear scorecard, priority fixes, and a roadmap to outrank your competitors. Click below to get your audit or discuss your marketing needs.